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PBS Launches Sneak Preview of PBS Food with Fresh Tastes Blog

Written by Ashley Carufel, PBS Interactive Contractor Producer

Today PBS Interactive launched a sneak preview of PBS Food. We initially discussed the developing Food content channel in a post on the SPI blog in early May, and we provided an update on the development process at the end of June. The PBS Food content channel will serve as a centralized web experience for food and cooking content from across the PBS system. The goal of the content channel is to better aggregate and promote such content in order to drive traffic to national and local content.

The launch today is considered “Phase 1” with a complete launch in Phase 2 expected by the end of summer. Phase 1 predominantly focuses on the “Fresh Tastes” blog authored by two well-known food bloggers: Jenna Weber and Marc Matsumoto.

Marc Matsumoto
Marc Matsumoto is a food blogger and photographer who spreads his passion for food through his websites norecipes.com and wanderingcook.com. For Marc, food is a life long journey of exploration, discovery and experimentation and he shares his escapades through his blogs in the hopes that he inspires others to find their own culinary adventures. Marc’s been featured in the New York Times, Wall Street Journal, and USA Today, and has made multiple appearances on NPR and the Food Network.

Jenna Weber
Jenna Weber graduated from Le Cordon Bleu in 2008 and, since then, has worked as a pastry chef, bread baker and freelance food editor. Currently, Jenna blogs full-time on EatLiveRun.com where her delicious daily recipes and quirky culinary musings appeal to thousands. She lives in Northern California and, when not in the kitchen, can usually be found on her yoga mat.

Help Promote PBS Food and "Fresh Tastes" 
Any stations who would like to promote PBS Food and “Fresh Tastes” via their own social media handles, feel free to use the following suggested phrases.

Facebook: Check out "Fresh Tastes"- the NEW food blog from PBS featuring Jenna Weber and Marc Matsumoto! Also get a sneak peak of PBS Food before the full experience launches. http://to.pbs.org/pWyS35 

Twitter: Take a sneak peek at the upcoming PBS Food online experience with the “Fresh Tastes” food blog. Coming soon! http://to.pbs.org/pWyS35

Is Your Cooking Program Listed?  
Starting with Phase 1, PBS Food will regularly feature promotion of station food content in both the main homepage carousel and homepage modules. The Food team has thoroughly researched station content, but we welcome content suggestions from all stations. Phase 1 also includes a featured list of station food programs – if we have neglected any programs from this list, then please alert the Food team asap.

Immediately following the launch of Phase 1, the Food team will continue our aggressive development calendar to launch Phase 2 by August. Stay tuned to the SPI blog for updates on how your station food content/programs can achieve maximum exposure via PBS Food!

2 comments:

  1. This is great....who do we send updates(food programs) to..email address?

    ReplyDelete
  2. Hi Watson & Stations. If you need to send updates for your food programs you can send them to the SPI email pbsi_stationservices@pbs.org.

    Can't wait to see what's cooking!

    ReplyDelete