The Weekly SPI Debrief - June 24, 2011

by Mike Smith, SPI Intern

Welcome to the Weekly PBS Interactive Station Products & Innovation Debrief, designed to give PBS stations a rundown of product updates and opportunities announced this week on our blog.

This week, ShopPBS announced an added benefit to the Affiliate Program. The addition allows Stations to earn an 8% royalty on purchases made at the newly-launched PBS KIDS Shop by helping direct traffic to the site. Through the Program, stations will receive specially-tracked banners and interactive shopping widgets that can be added to any web page. All purchases made by viewers who arrive at the site via your station's widgets or banners will generate an 8% royalty for your station.

Also this week, PBS and its member stations announced the winners of the 2011 PBS Teachers Innovation Awards. These awards are presented in recognition of the educators’ creative and inventive use of public media to engage students and improve learning. Sponsored by The Henry Ford and SMART Technologies, the second annual PBS Teachers Innovation Awards honors teachers who continuously strive to inspire young minds and cultivate the nation’s next generation of innovators and leaders.

Special Agent Amy Baroch returned to the SPI dept. this week after being on assignment in NYC attending the 140 Conference. As the name suggests, this 2-day event was held to educate and inform the leaders in public media about the many ways Twitter can be used to tell stories and increase an organization's digital presence rather than just to distribute funny pictures of cats with insatiable "cheezburger" appetites. Check out her report for a video and a list of the top 25 things she learned while on assignment.

Also this week, SPI Intern Rachel Lim gave readers an inside look into the mysterious world of PBS Interns. Join her as she attends seminars, interviews station managers, or even just enjoys the free coffee that gets her through the rainy days.

As always, the SPI team appreciates all of your valuable comments and participation on our site this week and every week.

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