- Jun 28, 2011
From On Air to Online: The PBS NewsHour Offers Livestream to Stations
By Lauren Knapp, PBS NewsHour
We are seeing it more and more: broadcasters are meeting the needs of their audiences by meeting them where they are - and where they are is often online. Now, with this in mind, every weeknight PBS NewsHour viewers will be able to watch the broadcast live on UStream from 6pm to 7pm EST. But rather than pull viewers away from their local stations, The NewsHour wants to use this livestream as an opportunity to drive that audience to station websites through a special link off the NewsHour’s homepage. Online users who watch the PBS NewsHour aren't just bouncing in and out for a particular story, they're settling in - sometimes for a 10 minute segment, sometimes for the hour.
This is a great opportunity for stations to showcase the best of what they have to offer, increase engagement with projects they already have underway and potentially convert this new audience into members of their station and community.
In addition to streaming the PBS NewsHour nightly broadcast. Stations will also be able to point viewers to streaming of live news events. From ongoing stories such as last spring’s BP oil spill to presidential addresses to events like the Royal Wedding, livestreaming has allowed the PBS NewsHour to enhance their reporting and meet people wherever they consume the news.
The PBS NewsHour is offering local stations a livestream of the nightly broadcast and other news events that they can easily embed on their sites. You can get a rundown of the five steps to embedding this livestream and how it could benefit your station in a special webinar with Hari Sreenivasan and others on Thursday, June 30, at 2pm EST.
The PBS NewsHour looks forward to working with stations to bring coverage of major news events to the audience wherever they are.
Can't attend the webinar? Don't worry, we'll archive it - but in the meantime, if you have any comments, leave them for us below.