The Weekly SPI Debrief , 4.29.11

Welcome to the Weekly PBS Interactive Station Products & Innovation Debrief, designed to give PBS stations a rundown of product updates and opportunities announced this week on our blog.

On the blog this week, new documentation and webinar schedule for the PROPSER Initiative (online prospecting) have been released. Also, we invited Rachel Ward to tell us a little more about the exciting CPB funded project for station collaboration, Innovation Trail. If you're looking for the Station Web Best Practices,  we renamed the URL so it's easier to bring up in conversation around the water cooler. In the spirit Easter holiday, our SEO expert, Melanie Phung, enlightened us on Crazy Egg Heatmapping as a compliment to your traditional web analytics.

Reminder: Call for PBS Personal Stories
PBS is still looking for compelling personal stories from everyday people in your community for whom PBS has helped explore new ideas and new worlds, enriched their lives (or the lives of their children) in a tangible way, inspired a life choice or delivered a memorable “be more” moment. Invite them to be considered for new Be More testimonial support spots by submitting their stories to

As always, the SPI team appreciates all of your valuable comments and participation on our site this week and every week.

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