Gowalla A-Go-Go

Earlier this year, PBS’s Marketing and Communications team started talking to Austin-based, Gowalla about various ways PBS could use the location-based social networking platform around TV program promotion. And on Feb. 24th PBS’s Gowalla account actually checked into the White House and the White House Press Briefing Room during rehearsals of In Performance at the White House to officially start the ball rolling with updates and check-ins.

In addition, anyone following PBS’s Gowalla account and is attending SXSW or iMA in Austin this week will likely see the “highlights” supplied by local station KLRU. What does this mean for you? PBS’s marketing team is working with the Station Products & Innovation team to reach out to stations for even more exciting partnerships with Gowalla. Stay tuned to this space or let us know if you’d like to be included in some upcoming projects in the comments area here.

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