IMA Integrated Media Association will be hosting a two part webinar series on web analytics.
Wednesday, February 9 from 1:00pm - 2:00p.m. ET
In the first part of the webinar series Eric T. Peterson, founder of Web Analytics Demystified, will share how management can understand the successes and areas of improvement in the on-line world with the wealth of metrics available.
To register for Using Web Analytics to Drive Business Decisions visit: http://mediaengage.org/renewUpgrade/webinars/02-09-11.cfm
Wednesday, February 23 from 1:00pm - 2:00p.m. ET
The second part in this series will be of a tactical nature. The directors of web analytics at both NPR and PBS will share their Key Performance Indicators and their tactics for judging success. This will help illustrate how and why station investment is paying off and learning how to improve. Additionally, you will learn about a completely free service to have components of your on-line presence evaluated through Analysis Exchange.
Wendy Greco, Executive Director of The Analysis Exchange
Amy Sample, Director of Web Analytics, PBS Interactive
Sondra Russell, Web Metrics Analyst, NPR
To register for Tactics to Track Digital Performance from NPR, PBS and Analysis Exchange visit: http://mediaengage.org/renewUpgrade/webinars/02-23-11.cfm