QotD 11/9/2010 - What are content channels?

In short, a content channel is defined as a group of content bound by an organizing editorial concept. Any web or video objects submitted to the Merlin database must be assigned to a specific content channel. Then, when content is presented to viewers, Merlin uses the content channels to associate links and content with their appropriate station or over-arching brand. For example, Chicago's WTTW can set up a content channel for Chicago Tonight, a local evening news program with a strong online presence. Any content from Chicago Tonight would then be submitted as web or video objects belonging to the Chicago Tonight content channel.

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