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QotD 11/9/2010 - What are content channels?

In short, a content channel is defined as a group of content bound by an organizing editorial concept. Any web or video objects submitted to the Merlin database must be assigned to a specific content channel. Then, when content is presented to viewers, Merlin uses the content channels to associate links and content with their appropriate station or over-arching brand. For example, Chicago's WTTW can set up a content channel for Chicago Tonight, a local evening news program with a strong online presence. Any content from Chicago Tonight would then be submitted as web or video objects belonging to the Chicago Tonight content channel.

If you have additional questions, you may find the answers in our Merlin Resource Center. You may also comment here or send us additional questions directly to pbsi_stationservices@pbs.org.

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