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Getting to Know ... Amy Baroch


1. What do you do at PBS Interactive?

I am the Senior Manager of the Station Products & Innovation group at PBS Interactive.  Currently I am working in tandem with Sara Terpeny on getting stations across the system on-boarded to Project Merlin.  I also work with stations on social media and new media strategy for their web sites.

2. How did you get involved with Public Media?

I grew up on PBS and NPR and have always had a passion for public media. My first internship after graduating from college was at Maryland Public Television in Owings Mills near where I grew up. I worked in the publicity and promotions department with some wonderful women who really inspired me to continue working for the common good. I moved to NYC and worked at The Jim Henson Company and then Sesame Workshop for about 5 years – getting to see the production side of high quality children’s programming made specifically for PBS. A move to DC several years later lead me back to PBS where I’ve been for nearly 6 years now.

3. How will the interactive landscape change over the next few years?

It’s changed so much in just the past 2-3 years. For a long time, new media was the wild west. Now I think it’s more of a fast moving metropolis with lots to offer and new things coming along all the time. As for PBS Interactive, we have a lot of very smart people working here and a lot of plans – it’s going to be a fun ride.

4. If the Internet didn't exist, what job would you have?

I would definitely be working for a non-profit organization somewhere doing promotions, communications, and special events – it is what my career was before moving to DC.

5. What is your favorite gadget and why?

I’ve never been a huge gadget person but I am in love with my HTC Incredible phone. It really is incredible.  Coming in a close second would be my Wii at home – what other gadget could you have that gets you hoola-hooping, shooting zombies, AND watching streaming videos on Netflix?

6. If you could have dinner with any three people from history, who would they be and why?

It would be hard to choose just three but I’d limit my invitation list to the following:

My grandfather, Pop, who recently died at the young age of 92 ½ - he was a true hero both in WWII and in my life. I miss him tremendously and wish he was still here to have a crab feast with.

George A. Romero whose film “Night of the Living Dead” sparked a passion for zombies ever since I attended a 4th grade slumber party. Romero is a brilliant filmmaker and someone who probably has a really great sense of humor.  I’d like to pick his brain.

Marie Antoinette who history and text books have completely maligned into a villainess but who was actually a very accomplished, smart, diplomatic, brave, and caring stateswoman.  She would probably be a little haughty at first but I’m sure she and my Pop would get along very well. He never judged anyone.

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